Article by CMS Wire
Marketing automation. Email marketing. Marketing campaigns. All important. But not as important your website. It’s where you want to drive prospects to, right?
“The website is your hub,” said Sarah Watz, co-founder and CEO of Pixpro, an 11-year-old Stockholm, Sweden, digital communications agency. “It’s where you own your presence. It is important to really get to know your customers. So you can craft your content on the website for them. Reality is that the more niched you are the more relevant you are.”