Article by Web Hosting Geeks
People want more, more and more, so why do they want to work less, less and less to get it? Many blogs and website owners are expressing concern over bounce rates. Even time on the site analytics are disturbingly short for content that should take longer to read or view. Unfortunately, the argument rages about content length, as it has, according to the following information, for years. Why is it so hard to pin down the problem? Because the web has changed and old content ideas are outdated.
Yes, it seems like no matter what you do, people still want it faster. If the customer is always right, then how do you provide them something that might be impossible? Sometimes it’s a matter of shaving off seconds from seeing and acting upon your content. Does content length really drive SEO? Are there other reasons people seem to bounce off a site so quickly. Is it true that people only read a small percentage of content? The answers aren’t surprising. What’s surprising is that the questions still exist.
Is Less, More?
There are people who believe that the bigger your content, either more images, videos or, most commonly, longer written content, the better for your SEO and keeping bounce rates down. There are also those who believe that it’s not about keeping people bouncing around your website but getting them in and then letting them find what they need and get out…